No GPs Allowed ⚡ #10

TLDR from Z

I started No GPs Allowed ~3 months ago with the goal of finally creating a value-add and fun-to-read VC news newsletter. We started with 1000 subscribers, and we now have over 10,000. Thanks for being part of the journey! Your support means everything to me!

We’re in the last few weeks before the GPs head to Europe for their summer vacations throughout July & August (maybe not all of them, but most of them). Based on what I’ve observed, these next few months are critical for the Series A’s that’ll happen in the fall. I, for one, am locking in during this time and deepening my consumer tech theses/philosophy.

VC News

Fundraising News

Consumer-Specific News - this section is starting to get too long so I’m going to focus on the top 5 pieces of info re: consumer news going forward. If you’d like ALL of the consumer news, subscribe to my other newsletter Fan Behavior.

Niche Internet-Lore

Marc Jacobs, yes fashion brand Marc Jacobs, has been hiring viral meme-creators to recreate their memes decked out in Marc Jacobs products. This started as a silly coincidence, with a few videos popping up every now and then but if check out the Marc Jacobs Tiktok page, every single video is a recreation of a somewhat (maybe niche) viral meme. Does this new marketing strategy really work on Gen-Z? Look at the comments on the videos, I think they do.

Tweets to Think About

VC & Startup Theses (or tips)

  1. Talia Goldberg’s: Valuing early stage companies - easily digestible TLDR on how Talia/Bessemer values an early-stage startup

  2. Talia Goldberg + Alex Sukin’s: Distribution and conversion models for consumer startups.

    1. “We often describe breakout consumer internet businesses as earthquakes that occur out of nowhere, and are so powerful they feel like forces of nature and movements that are bigger than the brands themselves. But what powers the tectonic shifts that create these earthquakes? Distribution and conversion. Success or failure for internet businesses is dependent on these two metrics.”

  3. Pear VC’s Head of Talent Matt Birnbaum: How to structure startup equity for early hires

  4. A16Z’s Bryan Kim shares more about WebToon (170M MAU)

  5. Generative AI tools for startup marketing via Signal Fire

  6. How Limited Partner Scrutiny Has Changed Since 2021: a venture capitalist talks about what it takes to raise a fund now. One tip: don’t forget the case study

Investor Feature: Georgina McMillan

How and why did you want to become a VC? Growing up in San Francisco, I was fortunate to spend my high school and college summers interning at various startups. My first internship ever was at a crowdsourced shopping app called The Hunt where I learned about digital customer acquisition and fell in love with the science of consumer behavior. An early mentor of mine, Mary Miller, recognized this and gave me the opportunity to scout for TSG Consumer Partners where my job was to source and research emerging consumer companies for the firm. There, I got a glimpse into how investment frameworks were built, and from that point on, I became obsessed with the idea of a job that rewards high levels of curiosity. There are not many other jobs I can think of where you get to talk to and work with such a variety of domain experts and learning from them is truly a privilege.

What’s your investment philosophy in 5 words?  Still learning, ask me later :)

Strangest place you’ve met a founder? On a dune buggy in Portugal!

#1 tip for folks trying to break into VC & new VCs?  Growing up, my aunt had this quote by Dorothy Parker hanging in her kitchen: "The cure for boredom is curiosity. There is no cure for curiosity." It always stuck with me. Be a ravenous consumer of information and tech content from books to blogs to podcasts to newsletters. Share what you’ve learned but don't stress about proving what you know or having a distinct perspective right away. Building true perspective and taste takes time and should be an ongoing process of questioning and refinement. Instead, use curiosity as a tool. Approach every interaction and experience as a chance to learn something new. People love talking about themselves, so rather than focus on what people can do for you, use the information you gather to build a network and add value to your peers, founders, and partners. You’ll be surprised at how willing and proactive people will be in helping you.

Investor you admire most? Talia Goldberg - I absolutely love how she thinks about distribution across software and consumer internet. I reference her “Consumer internet: get rich or die tryin’?” piece at minimum 10 times a day.

Quick note from Z: I love Georgie! She’s my other half on Headline’s consumer team.

Coming in two weeks! 1 GP Allowed will be the monthly premium version of No GPs Allowed. This is a deeply intentional, focused interview.

Break into VC: Jobs

Full-time Investor

Stripes is hiring a Consumer Investor. Apply here!

FJ Labs is hiring an investor. Apply here!

Cowboy Ventures is hiring an Investment Associate. Apply here!

Compound is hiring an investor. Apply here!

Unshackled Ventures is hiring an Investment Analyst. Apply here!

Commerce Ventures is hiring a Senior Associate. Apply here!

Fin Capital is hiring an Investment Analyst. Apply here!

Fin Capital is hiring an Investment Associate. Apply here!

Capital Factory is hiring an associate. Apply here (Dallas)

Flourish Ventures is hiring an investment associate. Apply here!

Pear VC is hiring an Investment Associate - AI and Enterprise. Apply here!

Entrepreneur First is hiring multiple Analysts/Associates. Apply here!

Full-time Platform

Cowboy Ventures is hiring a Chief of Staff. Apply here!

Internship

Expanding Capital is hiring an intern. Apply here!  

Northzone is hiring a Platform Summer Intern. Apply here!  

igniteXL Ventures is hiring a Summer Analyst. Apply here!  

VC $$$

You can drop your salary details here (anonymously) to be shared in future editions. VC compensation is an exceptionally opaque part of the “breaking into VC” process. This section aims to act as: a reference for you as you negotiate your salary and to showcase just how different compensation is across fund size, titles, and more.

  • Title: Senior Associate

  • Fund Size: $100-500M

  • Base Salary: $150,000

  • Cash Bonus: $0

  • Carry: 1%

Events (for VCs)

tuesday 6/18

monday 6/24

tuesday 6/25

thursday 6/26

post nytw later in june!

monday - wednesday 7/15 to 7/17

wednesday 7/17

Wanted to dedicate this edition of The Z List’s friend’s section to the Inside Summit, happening on July 17th in NYC. As a part of The Room Podcast community, I’m super excited to extend 20% off tickets for a limited time (use code: ZEHRA20) Inside Summit is going to be the tech event of the summer - and very different from any other conference you've been to. Here's some of what you will experience at Inside Summit: 

  • Founder & funder matching for those fundraising or looking to build their network

  • Founder-to-founder buddy matching for founders to make new friends and mentors (make founder friends that are a stage ahead of you)

  • Vendor & customer warm introductions

  • Small-group conversations & workshops oriented around tactical topics that aren’t happening anywhere else

  • Free headshots

  • Goodie-bag full of products from some of the hottest DTC brands

  • Consumer brand “market” access

  • After-party with open bar & bites

Resources: Discounts + Tools